The Navarra hotel chain, bed4U Hotels , expands its presence in the accommodation sector and opens a new line of business with the inauguration of a tourist apartment building in the center of Tudela, Apartamentos4U Tudela Plaza.

The diversification project, backed by the 'know how' acquired by the brand over more than 10 years in the hotel market, begins with four apartments, one and two rooms, fully equipped, with capacity for between one and five people, who stand out for their prime location in a building located in the historic center of the Navarran city, a few steps from the Santa María de Tudela Cathedral and the main shopping, restaurant and leisure area of the old town. “A privileged location, very close to places such as Plaza de los Fueros, the Cathedral, Avenida de Zaragoza, and with easy access to the main roads towards the Bardenas Reales and Sendaviva Park. Ideal for enjoying the city and nature throughout the year on family, couple, or even business trips, with all the services at your fingertips ” , explains Fran Comín, Partner and director of bed4U Tudela.

The plan will be expanded with a new and upcoming opening, also in Tudela Centro, with 11 more apartments.

Smart Cost Philosophy

The new business line will operate under the successful “Smart Cost” concept, which identifies the bed4U Hotels chain, and of which it is a pioneer. Although in this case, to the formula of "good, beautiful and cheap" , the central location is added as a plus highly valued by apartment tourists.

To all this, modern facilities, freshness in the treatment and great flexibility in the types of accommodation are added to adapt the configuration of the offer to the demand of any type of traveler.

"This is a new project that allows us to expand our accommodation offer and incorporate new proposals to meet the needs of our customers with quality stays, at very competitive prices in the market," says Fran Comín.