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BED4U HOTELS DRAWS UP A NATIONAL EXPANSION PROJECT FOCUSED ON MADRID, BARCELONA AND NEARBY PROVINCES.

BED4U 22/10/2015
COINCIDING WITH ITS 4TH ANNIVERSARY, THE NAVARRO HOTEL GROUP, WITH ITS NEW “SMART COST” MODEL, BEGINS A NATIONAL EXPANSION PLAN FOR THE NEXT YEARS 2015 - 2018.

The Bed4U Hotels expansion project begins with the endorsement of four years of positive results, in which the turnover has reached an increase of 30% in sales since 2011.

“This hotel project was born with a vocation for development beyond Navarra. In all the decisions made, we have been clear that this was the way ”, affirms Ramón Sola, CEO and Founder of Bed4U. “After a lot of work and effort, we are ready to take the next step. During the next three years, we will focus on Madrid, Barcelona and neighboring provinces as future locations for our hotels ”.

The new locations have been designated by the demand of hotel customers, who request to have a Bed4U in destinations to which they travel frequently. Currently, the expansion plan is in the evaluation phase of different opportunities, both in new construction projects and in the change of operator in existing hotels.

“The goal set for 2018 is to expand the chain to 10 hotels. An ambitious purpose but with a very clear path that we have included in a 'Master Project' to facilitate the standardization of our development model ”, says Ramón Sola.

The 'Smart Traveler': An endorsement for expansion.

The success obtained by Bed4U Hotels is due, to a great extent, to the good reception of the new “Smart Cost” concept, of which they are pioneers. They have discovered the formula of "good, nice and cheap" in the hotel industry, and have entered to compete in it by offering accommodation at very competitive prices, taking care of the "essential quality" and defending a philosophy oriented to the needs of the ' Smart Traveler '.

Among them, a good rest, modern facilities, freshness in the treatment, free services that facilitate your stay and a clear technological vocation.

The online reputation index achieved by the chain's hotels in its four-year history is another factor that supports its imminent expansion. According to Review Pro , tourists who have stayed in a Bed4U hotel during 2015 have rated their experience 8.3 out of 10, highlighting the attention (9 out of 10) and the value for money (8.4 out of 10).

Thanks to the results of the “most coveted ratio” in the tourism sector, Bed4U Hotels has obtained numerous awards from reference websites such as Booking and Trip Advisor.

They have echoed our news:

ITH Hotel Technological Institute

Hosteltur

Alimarket

02B

Agenttravel

Navarra newspaper

Navarra Capital
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