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CEAFA AND BED4U HOTELS START THE “NETWORK OF HOTELS SOLIDARITY WITH THE ALZHEIMER” PROJECT

BED4U 20/01/2016
The first "Network of Hotels Solidarity with Alzheimer" is born, within the initiative "Solidarity with Alzheimer" that calls for a State Policy on Alzheimer.
Bed4U Hotels will collaborate with CEAFA through the reservations obtained with its "Solidarity Rooms with Alzheimer's" contributing € 2 per room per day and giving the client the option of adding € 1 to the donation on their own.


This morning, the agreement between CEAFA and Bed4U Hotels was presented in Pamplona, creating the “Network of Hotels Solidarity with Alzheimer's” . On behalf of the Spanish Confederation of Associations of Relatives of People with Alzheimer's and other Dementias (CEAFA), its President Cheles Cantabrana has been present and on behalf of Bed4U Hotels Ramón Sola , CEO and Founding Partner of Bed4U Hotels.

This solidarity initiative aims to show the sensitivity of the hotel chain towards the problem of Alzheimer's, also showing its commitment to collaborate in the dissemination of information among customers who use its services.

The agreement between Bed4U Hotels and CEAFA states that the hotel chain will establish the campaign "Solidarity Room with Alzheimer's" in its establishments in Pamplona, Tudela and Castejón.

In this way, each reservation made by the clients of these hotels for a "Solidarity Room with Alzheimer's" either physically or through the online service, Bed4U Hotels will contribute to CEAFA a donation of 2 euros per day per room; In addition, customers, optionally, may add 1 euro as a donation at the time of booking.

At the press conference, the President of CEAFA, Cheles Cantabrana , stated that “this campaign is part of the initiative created by CEAFA in 2012“ Solidarity with Alzheimer's ”to demand a State Policy on Alzheimer's. In this way, Bed4U Hotels joins almost 600 public and private entities that have already joined this project ”.

Cheles Cantabrana continued saying that “now the hotel sector has the opportunity to strengthen its support with its own campaign, aimed at society in general and its customers in particular, informing and raising awareness about Alzheimer's, and also showing its solidarity with CEAFA and the Alzheimer collective offering "Alzheimer's Solidarity Rooms" to its guests, contributing as a donation a percentage of the price per day of the cost of reservations ".

Finally, Cheles Cantabrana added that "we started this path together with the Bed4U Hotels chain, which we thank for their commitment and for being the pioneers, and we encourage other hotels to join the " Network of Alzheimer's Solidarity Hotels " , since in a very simple way they will be contributing to improve the quality of life of people suffering from Alzheimer's disease and that of their relatives / caregivers ”.

Then, the CEO and Founding Partner of Bed4U Hotels, Ramón Sola , commented: “We are delighted to be pioneers, because Bed4U has always been an innovative and non-conformist hotel chain like our clients, who seek smart shopping, and not for buying the cheapest, but for spending the money on what interests them "

Ramón concluded by noting that "we have the intuition that it will work, because in four days that the" room for solidarity with Alzheimer's "has been published on our website, we have already received two reservations".

The Spanish Confederation of Associations of Relatives of People with Alzheimer's and other Dementias (CEAFA) is an entity that brings together more than 300 Associations of Relatives, and that represents the interests and needs of the more than 4.2 million people who live in Spain with Alzheimer's disease and other Dementias (also including family caregivers). Alzheimer's represents more than 60% of dependence in the country, and represents an annual cost of 35,000 million euros.

For its part, Bed4U Hotels is a Navarran hotel chain managed under the Smart Cost® concept and aimed at the smart tourist. With hotels in Pamplona, Tudela and Castejón, it offers a total of 212 rooms of modern design in which practicality, services and technology prevail.

More information at http://www.ceafa.es/colaborar/red-hoteles-solidarios-con-alzheimer
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